Barilla - Italy's No.1 Pasta & Sauce

Firstly we would like to thank you for taking the time to enquire about our competition "Win a Trip to Italy with Barilla".

Unfortunately there was a misprint on our entry form, it should have read REMOVE FROM SHELF 28.09.08 and the mistake was not picked up until towards the end of the promotion. As soon as we learnt of this error, our sales representatives throughout Australia were notified and instructed to remove the forms from display on 1 October 2008.

Please be assured that we have notified our brokers almost every day since 1st October that these entry forms must be removed from the shelf urgently. But unfortunately we are still hearing that these entry forms are still in some stores.

The phrase REMOVE FROM SHELF (date) is required by Coles to communicate to their store managers (and our sales representatives/merchandisers) to take entry forms down from show, so that no promotions stay on the shelf past the closing date of the competition.

Our competitions are arranged to reward our Barilla customers, not to mislead them.

We sincerely regret your disappointment in not being able to enter this competition. We are happy to confirm that Barilla will be running other promotions during the next twelve months and these will include similar prizes. As a goodwill gesture, if you have entered the competition (either by mail or via online application) between 1 October 2008 and 28 October 2008 and you still have your receipt and barcodes, we will automatically enter you into the next competition.

We would like to again convey our sincere apologies.

If you have any further questions or comments please do not hesitate to contact us. Also, if you do come across a Coles store that is still displaying the entry forms, we would appreciate you letting us know and we will send someone to the store immediately.

Jo-anne Hickey

Marketing Manager

jo-anneh@barilla.net.au

Barilla Australia