It was 1877 when a passionate young man named Pietro Barilla opened a small pasta shop in the Italian city of Parma. With his wooden pasta press, Pietro began serving his unique fresh pasta to the citizens of Parma and word spread rapidly about the produce of this culinary artisan. As the company expanded, the Barilla name became synonymous with quality pasta throughout Italy.
The institution of Italian pasta was originally born from the experimental creations of housewives - from the daily reapings of the land and sea: the vegetables at the local market, the fresh fish from the harbour, meat, eggs and regional cheeses. Pasta was 'support' on which new meal combinations were explored. Using instinctive knowledge to combine taste and nutrition, the housewives' creations led to the genesis of this much loved staple food.
Respect for good things of times past can be
found in the unique taste and texture of Barilla pasta.
Dedication to the craft can also be identified in the company's
modern production methods that ensure the highest quality
product.
Barilla achieves continued success due to its dedication to tradition, quality and the loyalty of family members who count on the Barilla name.
Pasta is not measured at a distance, but rather by the tongue and taste buds. Pasta is architecture for the mouth - made of shapes, surfaces, consistencies, fragrance, taste and temperature. Only with the palate is it possible to distinguish between the different types of pasta without seeing them; and only with the mouth do the shapes develop their various characteristics that on sight may seem to be similar.
Barilla produces Italy's favorite pasta and stands proud of its name, one that is recognized by pasta lovers throughout the world.
With Barilla you can bring the pleasure of pasta to the table every day, on any occasion, to the people you love.
Barilla is the world's leading producer of pasta and this year celebrates its 130th anniversary. In spite of its size, Barilla is still a family owned company with all the pride and passion, which that implies. Barilla is also the world's largest buyer of durum (hard) wheat with factories throughout Italy as well as in Greece, Turkey, Brazil and the USA.
A respect for tradition whilst embracing innovation and excellence are the company's vision and values. This respect for tradition has been a constant consideration throughout the history of Barilla and is reflected in the company's attention to maintaining the highest production standards regardless of prevailing economic conditions - no compromise is ever made with quality.
Barilla pasta and pasta sauces have quickly become favourites in Australia just as the Italians have taken them to heart.
